Muthoot FinCorp Gets BCCI Title Rights
BCCI Expands Commercial Partnership With Muthoot FinCorp: The Board of Control for Cricket in India (BCCI) has entered into a new title sponsorship arrangement with Muthoot FinCorp for international matches conducted under its authority. The agreement will remain valid until March 2028 and is valued at up to ₹150 crore.
The reported payment is around ₹4.3 crore per match. This agreement follows the conclusion of IDFC First Bank’s title sponsorship arrangement in August 2026.
Static GK fact: The BCCI was established in 1928 and is the national governing body for cricket in India. It is headquartered at the Wankhede Stadium complex in Mumbai.
Key Features of the Sponsorship Deal
The reported per-match amount of ₹4.3 crore is slightly below the BCCI’s current base rate of ₹4.85 crore per match. The agreement followed an unsuccessful formal bidding process.
The BCCI had invited sponsorship offers on 20 July 2026, with the original submission deadline of 13 August later extended to 7 September. Following the bidding process, the board entered into a direct agreement with Muthoot FinCorp.
| Particular | Details |
| Title sponsor | Muthoot FinCorp |
| Organisation | BCCI |
| Maximum deal value | Up to ₹150 crore |
| Reported match payout | Up to ₹4.3 crore |
| Sponsorship period | Up to March 2028 |
| BCCI base rate | ₹4.85 crore per match |
| Previous title sponsor | IDFC First Bank |
IDFC First Bank Preceded Muthoot FinCorp
Before the new arrangement, IDFC First Bank held the title sponsorship rights for India’s international home matches. Its three-year agreement, signed in 2023, reportedly involved a payment of ₹4.2 crore per match.
The previous sponsorship cycle covered 56 matches and had a reported total value of ₹235.2 crore. The new arrangement therefore represents a marginal increase in the reported per-match sponsorship value.
Static GK Tip: A title sponsor generally receives prominent branding rights associated with the name of a tournament, series or event, subject to the commercial agreement governing the partnership.
BCCI Strengthens Its Sponsorship Network
The Muthoot FinCorp agreement comes alongside other commercial partnerships for India’s home cricket programme. Campa, SBI Life and ChatGPT have been associated as partners for two seasons ending in March 2028.
According to BCCI, these associate partnerships together are worth more than ₹130 crore, representing a reported 44% increase over the preceding cycle.
The board also has other major commercial arrangements. Reports have cited a ₹579 crore agreement with Apollo Tyres and a ₹145 crore partnership with Asian Paints among its wider sponsorship portfolio.
Cricket Dominates Sports Sponsorship
India’s sports sponsorship market continues to be strongly driven by cricket. According to the WPP Media Sporting Nation report, sports sponsorship expenditure in India reached ₹7,942 crore in 2025, registering 7% year-on-year growth.
Cricket accounted for approximately 89% of India’s sports sponsorship market in 2025, compared with 85% in the previous year. The figures underline the commercial importance of Indian cricket and the value of BCCI’s media and sponsorship ecosystem.
Static Usthadian Current Affairs Table
BCCI Expands Commercial Partnership With Muthoot FinCorp:
| Fact | Detail |
| New title sponsor | Muthoot FinCorp |
| Sponsorship value | Up to ₹150 crore |
| Reported match payout | ₹4.3 crore |
| Agreement valid until | March 2028 |
| Previous sponsor | IDFC First Bank |
| Previous match payout | ₹4.2 crore |
| BCCI base rate | ₹4.85 crore per match |
| Sports sponsorship market in 2025 | ₹7,942 crore |
| Cricket’s sponsorship share | 89% |
| BCCI established | 1928 |
