India promotes digital push in Ayush sector
India Launches Ayush Nivesh Saarthi Portal to Boost Traditional Medicine Investment: The Ayush Nivesh Saarthi Portal is India’s new step toward linking investors with the country’s growing traditional medicine sector. This online platform has been launched by the Ministry of Ayush, in partnership with Invest India, to make investing in Ayush systems like Ayurveda, Yoga, Unani, Siddha, and Homeopathy easier and more transparent.
Through the portal, investors—both domestic and international—can now access key information such as policy guidelines, government-backed projects, investment incentives, and even receive real-time support. It’s a simple yet powerful initiative to digitally streamline how people invest in one of India’s oldest healthcare systems.
Why the portal matters now?
India’s Ayush industry has seen a sharp rise in global attention. Between 2014 and 2020, it registered a compound annual growth rate of 17%, which shows how well the world is receiving natural and preventive healthcare. The timing of this portal’s launch reflects the Indian government’s aim to tap into this wellness wave and draw foreign direct investment (FDI) into the sector.
Startups and entrepreneurs in the Ayush field now have a dedicated space that helps them connect with investors and understand available benefits. This directly supports self-reliance in traditional medicine and opens the doors for Make in India initiatives in wellness products.
A boost to India’s medical tourism goals
India is already a hub for Medical Value Travel (MVT). People from various countries come here not just for surgeries or treatments, but for natural healing practices too. The country’s MVT industry is valued at $13 billion, and Ayush plays a key role by offering non-invasive, cost-effective, and culturally rooted health solutions.
The Ayush Nivesh Saarthi Portal strengthens this by inviting investments that can help build better infrastructure, research centres, and globally trusted products in the sector.
Aligning with global health preferences
Across the world, people are moving away from chemical-heavy treatments and shifting to wellness-based solutions. The Indian Ayush system fits well with this trend, as it focuses on balance, prevention, and natural recovery. For instance, Yoga and Ayurveda are not just Indian treasures—they are now global health tools adopted in countries like the USA, Germany, and Japan.
By opening this portal, India signals that it’s ready to lead the wellness movement on a global scale.
Strengthening India’s soft power and economy
The portal isn’t just about health—it’s about economic opportunity and soft diplomacy. It allows India to present itself as a global leader in traditional health systems while boosting local employment, innovation, and research.
The Ayush Nivesh Saarthi Portal is a perfect example of how digital tools can support ancient practices in a modern economy.
Static Usthadian Current Affairs Table
| Topic | Details |
| Portal Name | Ayush Nivesh Saarthi |
| Launched By | Ministry of Ayush with Invest India |
| Sector Focus | Ayurveda, Yoga, Unani, Siddha, Homeopathy |
| Growth Rate (2014–2020) | 17% CAGR |
| Medical Tourism Industry Value | $13 billion |
| Key Benefits | Investor guidance, real-time support, policy information |
| Global Trend | Shift towards preventive and natural healthcare |
| Static GK Fact | The term “Ayush” stands for Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy |
| Role in Diplomacy | Enhances India’s image as a wellness hub |
| Main Goal | Promote investment and startups in traditional medicine |
