India’s digital push for wellness
Ayush Nivesh Saarthi Portal : The Indian government recently launched the Ayush Nivesh Saarthi portal, adding another milestone to its journey of promoting traditional wellness systems. The launch took place during the Ayush Stakeholder and Industry Interaction Meet in New Delhi on June 6, 2025. The event brought together government representatives and major players from the wellness industry. This digital initiative is aimed at making India a global hub for traditional medicine.
A guide for investors in Ayush
The portal has been designed as an investor-centric platform, a one-stop solution for anyone looking to tap into India’s booming wellness sector. It was created by the Ministry of Ayush in partnership with Invest India, the country’s national investment promotion agency. The idea is to offer a transparent and interactive space where policy details, incentives, and investment-ready projects are easily accessible.
A booming sector
India’s Ayush sector has grown at an impressive rate—17% annually from 2014 to 2020. This growth is fuelled by the world’s increasing interest in natural therapies, yoga, and preventive health systems. As people turn away from chemically intensive treatments, India’s **Ayush systems—Ayurveda, Yoga, Unani, Siddha, and Homeopathy—**are being viewed as long-term solutions.
Strong government backing
India is not just promoting the idea—it’s backing it with policy. The government allows 100% FDI through the automatic route in the Ayush sector. This makes it easier for foreign businesses to invest without facing complex approvals. With this, India sends a clear message: it welcomes global partnerships in the field of holistic healthcare.
Key features of the portal
The Ayush Nivesh Saarthi portal is more than just a website. It connects potential investors with real-time data, policy updates, and India’s vast biodiversity. India is home to over 8,000 species of medicinal plants, many of which are already in use in various Ayush treatments. The platform highlights these resources and promotes projects that can make use of them.
Promoting medical value travel
Ayush is not limited to Indian borders. It plays a strong role in medical value travel (MVT), attracting health tourists from across the globe. India is among the top five countries in medical wellness services, and this sector contributes to the $13 billion MVT industry worldwide. The portal is expected to further boost these numbers by encouraging international investments.
Looking ahead
The Ayush Nivesh Saarthi portal is expected to fuel the next phase of growth in India’s traditional medicine space. By encouraging both entrepreneurship and foreign investments, it strengthens the vision of making Ayush a pillar in both public health and economic development.
Static Usthadian Current Affairs Table
Ayush Nivesh Saarthi Portal :
| Topic | Key Information |
| Portal Name | Ayush Nivesh Saarthi |
| Launch Date | June 6, 2025 |
| Developed By | Ministry of Ayush and Invest India |
| Sector Growth (2014–2020) | 17% annually |
| FDI Policy | 100% automatic route allowed |
| Medicinal Plants in India | Over 8,000 species |
| Contribution to MVT | Among top 5 globally, part of $13B industry |
| Key Use | Investment promotion in traditional wellness sector |
| Static GK | Ayurveda and Yoga originated in India, known globally for natural healing systems |
| Investment Support | Incentive structures, policy guidance, investor queries answered online |
