Amul Achieves Prestigious Third Spot in National Brand Rankings
Amul Ranked as India’s 3rd Most Valued Brand in 2025: YouGov India Value Rankings: India’s iconic dairy brand Amul has been ranked as the 3rd most valued brand in India according to the YouGov India Value Rankings 2025. This makes Amul the only FMCG brand to feature in the top three, alongside global e-commerce giants Amazon (1st) and Flipkart (2nd). The ranking reflects Amul’s consistent reputation for value-for-money, consumer trust, and its impactful cooperative business model that benefits both rural farmers and urban consumers.
Core Strengths Behind Amul’s Brand Power
Amul’s strong performance is deeply rooted in its cooperative structure, which ensures fair pricing for millions of dairy farmers while delivering affordable and quality dairy products to households across India. Its portfolio includes essentials like milk, butter, cheese, curd, and a growing range of innovative items. This unique model, built on mutual benefit and rural empowerment, has cemented Amul’s place in the hearts of Indian consumers for generations.
Cross-Demographic Success and Market Reach
Amul’s influence extends across different city tiers and consumer groups. The brand ranked No. 1 in Tier-2 cities and remained within the top three in Tier-1 and Tier-3 cities. Among consumers, Amul holds the 3rd position among male respondents and impressively ranks 2nd among female respondents, showcasing its deep-rooted brand loyalty across gender and geography. Its wide presence and accessible pricing have enabled it to maintain a leading position even amid fierce competition in the FMCG sector.
Global Recognition and Cooperative Pride
This recognition comes at a fitting time, coinciding with the International Year of Cooperatives (2025), giving additional significance to Amul’s global success story. The brand not only reflects excellence in the dairy sector but also serves as a global model of cooperative economics. Amul’s continued dominance emphasizes its role as India’s most trusted dairy brand, with strong social, economic, and nutritional value woven into its identity.
STATIC GK SNAPSHOT
Amul Ranked as India’s 3rd Most Valued Brand in 2025: YouGov India Value Rankings:
| Brand Name | Amul (Anand Milk Union Limited) |
| Ranking in 2025 | 3rd Most Valued Brand in India |
| Survey Conducted By | YouGov India |
| Top Three Brands | 1. Amazon, 2. Flipkart, 3. Amul |
| Sector | Fast-Moving Consumer Goods (FMCG) – Dairy |
| Business Model | Cooperative (GCMMF – Gujarat Cooperative Milk Marketing Federation) |
| Performance by Region | No.1 in Tier-2 cities, Top 3 in Tier-1 & Tier-3 |
| Consumer Preference Rank | 3rd among males, 2nd among females |
| Global Relevance | Recognized during the International Year of Cooperatives 2025 |
